Ying yuan brand origin:
Global company to "Ying yuan" is the essence of brand culture, the market main body position in the professional woman, identified as "Ying yuan" brand, from Hanwang charm "idle evil Fu": "husband He Yingyuan Li female, appearance beautiful and colourful Yi xun." "Beautiful", the English "YOUYEARN" and can be extended to "your desire for beauty", "you dream of beauty", in English with a modern interpretation of white-collar female intellectual charm.
Ying yuan connotation:
"Ying yuan" transfer an intellectual designed for women's dress style and philosophy of life, whether in the workplace, or in a social situation, "Ying yuan" to convey women, reveals the intellectual charisma and personality. Ying yuan provides not only a piece of clothing simple, more important is a way of life, a life attitude, a kind of mutual trust, a common to the design and vision of the future...... The pursuit of high quality and not to show off, seemingly simple and contains an infinite.
Business philosophy:
Quality, tailoring and value Ying yuan has become the key element of quality brands, since the company set up R & D center, so that the new products introduced to the fastest time and to ensure fit clipping. Product quality to international standards of accreditation, to provide customized as the main line, a specially designed products, to meet different customer needs. Customer needs and humanized service consciousness is our effort direction.
Ying yuan brand positioning:
Ying yuan brand positioning in the pursuit of elegant and implicit, into the gentle and graceful, advocating the perfect elegant life of the urban white-collar women, British women's gentle to high quality, comfortable fabrics with cutting lines smooth, exquisite craft skills can better embody the professional women's unique posture.
The product structure:
Shirt, suit, vest, windbreaker, overcoat, culottes, accessories, etc..